Events as Revenue Infrastructure
Most companies use events to demo products. I turned Google's events into exclusive access to innovation—creating differentiated experiences that built impossible-to-replicate relationships with developers and enterprise leaders.
THE CHALLENGE
Google's events were product showcases. We needed platforms that positioned the company as an innovation partner—engaging developers at scale while creating strategic intimacy with Fortune 500 executives and global CEOs.
BUILT
Executive Events:
Transformed how Google engaged enterprise leadership:
- Zeitgeist: Fortune 500 executives, curated innovation access, provable pipeline impact
- Positioned Google executives as innovation thought leaders through curated content, conference presence, and strategic visibility
- Created executive briefing materials and customer proof points for sales team
- Created Zeitgeist digital experience—started as attendee-only content, opened to public, garnered millions of views and won Webby Award
- The Camp: C-suite only, invitation-exclusive, strategic business development platform for partnerships and acquisitions
Developer Events:
Reimagined Google I/O as global community platform:
- Transformed CEO keynote: product demos → narrative storytelling connecting launches to vision
- 5M+ livestream viewers, narrative-driven keynotes (not just product demos)
- Expanded globally through I/O Extended, engaging developer communities worldwide
- Built team of 20+ experiential marketers, scaled formats to 8 international markets
IMPACT
increase in developer product adoption
0
%
growth in Fortune 500 engagement
0
%